Which one we should choose for your business - SEM or SEO?
SEO or SEM which one to choose for your business
In the present business word, search engine plays a crucial role in promoting the small business. Irrespective of the business, people are going online to check for solutions. So, for a small business having an online presence become a must option. After taking their business online the next step is to promote it and get noticed in their respective business. Here the decision of choosing SEO or SEM is best for their business.
Now every business knows the importance of having an online presence and how it helps their business in driving traffic. These traffics act as a major source for business to get leads and convert them as sales. Out of all search engines, Google has a bigger market share with huge user base. Along with the search engines, the average spend time of the users on social media is increasing in a rapid phase. This makes the business owners to thing whether to choose Search Engine Optimization or Search Engine Marketing.
What is Search Engine Optimization?
It is a method of optimizing your webpage to get more organic traffic from different search engines. It involves adding search engine friendly elements to your search website. There are set of rules and approach to do this SEO. Search engine optimization is broadly done on two major areas 1) on-page 2) Off-page.
On-page optimization: Generally refers to a webpage like HTML code, content, images.
Off-page optimization: Refers to back links given to the site from other relevant websites.
Types of SEO:
There are majorly 2 types of SEO White hat and black hat techniques.
White hat technique: Techniques use to improve the SEO ranking based on search engine guidelines are called as white hat technique.
Black hat technique: Techniques deviates the search engine guidelines to increase the search engine rankings are called as Black hat technique.
What is Search Engine Marketing?
SEM – Search engine marketing is specifically a paid search. Business who wants to see quick results shows interest in choosing SEM for their business. Google addwords is one of the popular paid activities in SEM. SEM includes SEO, some of the other techniques included in SEM is as follows.
• PPC (pay per click)
• CPC (cost per click)
Difference between SEO and SEM:
Even though both SEO and SEM work hand and hand, they are not same. SEO is a component of SEM. SEM includes paid search like PPC, CPC and also it includes Social Media Marketing (SMM). Where as SEO is a process of getting free traffic to your website from search engines. One should have proper strategy in both SEO and SEM to get the best returns on the investment. Most of the people use these terms interchangeably.
Which activity is best for your business?
There are different opinions in choosing a right activity for your business. Some will tell its better to go with SEO which is cost effect and easy way. But, Its not a simple task, one should have clear strategy on their target audience and what they are looking for. Some of the new businesses prefer to go with SEM because they don’t have much time to wait and enjoy the SEO benefits so, they run SEM to get immediate results.
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Business in the current decade depends lot on presentation and promotion along with assured quality of services rendered. Especially in the internet Age, apowerful business apart from being driven by value also depends on a dominating presence in the virtual world. One sureshot way to establish presence online is to have a domain name resistered, website commissioned and promoted aggressively.
Although there are numerous business entities which offer domain registration at dirt cheap prices, there is risk of authenticity of the registered domain. Further, there are also website that allow you to build website from a list of temaplates prelodaded. The troubles with these are investment of time and lack of facilities to fine tune the designs.
I am Asha Praveen from VERNAL CHOCOLATE SHOPPEE. Vernal is into making of delicious and lip licking chocolates, cakes and snacks.
I wish to thank Mrs, Shweta Shetty from Web Bazaar for her speedy service for my website www.chocolatescooking.com, in an affordable price compared to my earlier web designer, where nothing had developed with high price. The timely service with all necessary stuff of my website was done very well. Once again I thank Shweta Shetty from Web Bazaar and refer her services to all my contacts.
We had created a website using online tools that was nothing short of adventure and deep inside our hearts we knew it was no match for any of its contemporaries.
Some skill sets that seem quite easy and obvious upon observing and watching can never be mastered,but when you try to imitate or do-it-yourself ,you will know the value of experimentation.We ended up being a disaster by having a very unimpressive website.We now realize that adventure is just bad planning! When Shweta and her team at Web Bazaar were assigned to develop our website www.southdalenaturals.com, we had the faintest idea that it would be seen by any or many.We started off our business as usual and did not expect any miracles to happen overnight ,but today,after good 2 years of our website's existence,we realized its value when our esteemed customer M/S.Titan industries informed us that they found us thru the internet and they selected us only after seeing our website .We did a business of over 45 lakhs till date with Titan.This is one example of how one website can help in growing your business and how one can impress their customers with a very realistic creation.
Good Morning and Greetings to you all. On behalf of Inspired Indian Foundation, I would place on record the commendable job you guys have done in the making of www.inspireindianfoundation.org. It was a great learning experience in working with a completely dedicated team. This is the Foundation's second website and rest assured, we will come back to you in case we launch a third one.
Keep up the good work and make use of the ii platform to write about unsung heroes. Here's an interesting quote that signifies team-work: "None of us is as strong as all of us."
And, if Web Bazaar is looking for one catchline, then this could be the best: Bonding beyond bandwidth.