Creating a digital marketing plan for Start-ups and Small Businesses
Different marketing strategies that have a proven for small businesses :
1. Facebook Advertising
Two million small to medium-sized companies promote on Facebook, it’s an economical and efficient way to market to virtually any audience.
Facebook ads excel at advanced targeting. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors.
Creating Facebook ads is very easy. You just need a solid headline, a bit of descriptive copy, one image, and a link.
The Facebook Ads Manager also makes it fairly simple to run and test multiple ad sets, allowing you to hone in on a winning formula and reach profitability without needing advanced technical expertise.
2. Organic Social Media
Using social media for business is really non-negotiable.
67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone. If people can’t find your business via social media, they will look for your competitors who ARE present on preferred social channels.
The real question isn’t whether you should have active social media accounts, it’s how much time and resources you should be investing in growing your social audiences.
For some businesses, it makes sense to invest heavily in organic social media growth.
For example, Instagram users that follow fashion influencers are actively looking to purchase new styles. By building an active, fashion-savvy audience, a clothing retailer can build a consistent direct sales channel.
3. Direct Mail Marketing
Like print media, direct mail marketing is not dead.
As online channels become more and more saturated with content, fewer companies look to direct mail, and that means opportunity for you.
Like with any marketing strategy, success comes down to targeted creativity. You can’t just spam people and expect a return on your investment. Just like you need to compel people to click your blog post headline, you need to compel mail recipients to open your letters.
Start with the envelope, which will never be opened if it looks like a run-of-the-mill promo piece. Stand out. Use a colored envelope. Use an unusual shape, size or material. Make it look interesting.
A webinar is essentially a seminar that takes place online. It can be in the form of a presentation, demonstration or discussion.
Webinars are often used as lead magnets for email marketing and the right topic can drive a large batch of new subscribers to your list. It can also be used to build credibility with your current subscribers.
Webinars can also be recorded and used as standalone products or even a series of products. They are a great medium for both live and recorded training.
Webinars tend to be more engaging than simple videos, even if they are used in exactly the same way. The actual start time and live Q&A tends to make people feel like they are receiving significantly more value than if they were watching a video with the exact same information.
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