Digital marketing has emerged as one of the important medium of communication.You can easily spot the surge in advertisement $ spend on this media.Initially companies were opting for this medium just for sake of experimentation but now that phase is over.The digital media in 2011 is going to be a serious affair.As a marketer you have to show ROI for the spend on this channel. We are going to share some metrics which every digital marketer should track:
Email Content – Email content is very important. The wrong email content or content with no messaging can cause your subscribers to leave and unsubscribe to your newsletter.Run a test campaign before email blast.
Email Design – You have just a few seconds to hold that email recipients attention so you have to make sure that you have the design to hold their attention and cause them to really interact with your email.But don’t become so obsessed with creativity that “spam score” of email becomes higher than permissible level.There are various free tools to check spam score of a email.
Email Newsletters – Email newsletters are a great way to get your information out to people that are subscribed to your list. Through trial and error you will figure out strategy on frequency and topic.
Opt-In Techniques – Opt-In email marketing is one of the safest ways to build your list. This ensures that you are not spamming anyone with information they might not or be interested in.
Subject Lines – Your subject lines will be very import to the overall success of your emails. The right subject line could drastically increase your email open rate.Do brain storming to make it more eye catching and meaningful.