A standard question that website owners constant search for the answer to. The technology behind the Internet is constantly evolving and what works today might not work tomorrow. Trends change, and according to the recent updates in the Google search engine, metrics will include relevancy, traffic of the links, social metrics and more factors that enhance user experience.
Here are 4 Initial steps to attract more unique visitors to your website:
1. Give away something for free:
Keep your visitors interested; give them a gift, some free download, an information pool or any other thing according to your business. For Instance, if you own a restaurant you can give them free desert coupons for the day. Use your creativity to make such offers and engage your potential customers.
2. Be Social
With social media gaining deeper roots in the internet space, you need to leverage its power for your business. Don’t sell to your customers on social media make them buy from you. Post interesting stuff, something valuable or something amazing so that people share it the moment they see it. You can post your musings on art, life, and the universe. The kind of content that grabs people’s attention by delivering something that has outstanding value.
3. Be Relevant
Is your website search engine friendly, websites that are prominent in search engines are sites that contain relevant and useful content for an end user. Standing back and trying to be impartial, take a look at your current website and try to view it as if you were a potential customer. Does it give you the information you were looking for, would you link back to it and would you recommend it to a friend or colleague?
4. Creativity is the key
There are around 230 million websites around the world, and for sure you have competition too. If you want your website performing for you and bringing in more customer inquiries and business you need to test and experiment what works out for your customer base, be creative, find new things and keep your visitors engaged.
Which of these methods is most convincing to you? Share your thoughts below.